AZERBAIJAN STATE UNIVERSITY OF ECONOMICS
ٷʴղѷ:MASTER OF BUSINESS ADMINISTRATION
PROGRAM: MBA
SPECIALIZATION: MARKETING
Objective:
Marketing specialization prepares magistrates for professional experience in consumer goods, financial services, luxury products, hi-tech, social media, and other areas. Matters dealt in this specialization explore ways to meet the requirements of product development, service, distribution, advertisement, measurement (market mix) where competitors, intermediaries, facilitators, mass media and government operates. Marketing is taught more as a multifaceted relationships rather than the exchange of product and services.
length and location:
Marketing specialization of the MBA program lasts for 4 semesters within 2 academic years.
The course requirement is 10 core courses (60 credits), 4 electives (24 credits) and a capstone project (12 credits), total 96 ECTS (European Credit Transfer System) credits.
Converted to US credit system the course requirement is 10 core courses (30 credits), 4 electives (12 credits) and a capstone project (6 credits), 48 credits in total.
Courses are taught in fall, spring and summer semesters two times a week. University is located in Istiglaliyyat Street 6, AZ1001, Baku, Azerbaijan.
Contacts: e-mail: [email protected], tel/fax + (99412) 497 62 67
Admission requirements to the program:
Baccalaureates having a minimum of 2 years of work experience with different backgrounds (economics, commerce, mathematics, engineering, medicine etc.) are eligible to join the MBA program. Eligible international students are accepted to the program based on a contract signed between both parties (university and potential student). Local students are required to pass a uniform state attestation exam before applying to the MBA program. All students are required to provide a proof of English language skills along with academic eligibility.
Advantages of teaching methods in the MBA program:
The MBA program seeks to improve students for their leadership skills, prepare them to master systematic knowledge, capabilities and management skills, enhance their professional competence, investigate complex business information, learn analytical thinking and decision-making skills, nourish student’s entrepreneurial mind, teach them business ethics, presentation and time management skills, This program prepares students to occupy top positions in organizations with different cultures. Case studies, presentations, time management skills, group/individual projects, and business games along with theoretical approach complement a rigorous MBA program in the Azerbaijan State University of Economics. The program also aims at teaching students with change management skills peculiar to non-government, not-for-profit and commercial organizations along with proactive thinking style to project scenarios in regulatory environments. Students will be graded through midterm, class attendance, participation, home works, and final examinations.
Lecturers/Professors of the MBA Program:
Along with full time faculty members of the Azerbaijan State University of Economics (91Ƶ) the MBA program benefits from scientific and practical potential of professors and lecturers with top academic and managerial background whether in public, government, or private. The program also invites academicians from high ranked universities around the globe and takes advantage of their scientific knowledge and practical potential.
Diploma:
Magistrates who maintain excellent, good, or satisfactory academic standing throughout and graduate from the MBA program of the 91Ƶ receive their MBA degree with all the rights and privileges related to this degree.
Marketing courses:
First semester:
SMO 652 Leadership and Organizational Behaviour
MGTSC 501 Statistics for Business and Economics
ECON 503 Managerial Economics
ACCTG 503 Financial Accounting (F3)
Second semester:
SMO 502 Strategy, Organization and Innovation
FIN 502 Corporate Finance
MARK 502 Marketing Strategy
ACCTG 502 Management Accounting (F2)
Third semester:
OM 502 Operations Management
BLAW 642 Business Law (F4)
Forth semester – 4 major electives
MARK 520 Digital Marketing Strategy
MARK 530 International Marketing
MARK 525 Firms, Markets and Crises
MARK 632 Pricing Strategy
MARK 550 Enterprise Development
SMO 635 Design Thinking and Innovation
MARK 615 Retailing
MARK 644 Strategic Marketing in Creative Industries
MARK 677 Marketing Researches
SMO 634 Technology and Global Competition
HRM 602 International Business Ethics and Corporate Governance
BUEC 501 Business in the Global Environment
BLAW 631 Legal Aspects of Management
RES 620 Research Methods in desicion making
MIS 521 Management Information Systems
Capstone – Topics related to Marketing